GHL AND SHOPBACK TO BOOST REWARDS AND PAYMENT OPTIONS FOR MALAYSIANS

Key highlights

●        GHL partners with ShopBack to boost the shopping experience for over six million shoppers in Malaysia.

●        ShopBack users can now pay at any GHL-powered merchant using a multitude of payment options and earn cashback on transactions.

 
Kuala Lumpur, MALAYSIA – Tapping into the cashback and rewards space for consumers across Malaysia, GHL Systems Sendirian Berhad (GHL) has announced a new partnership with ShopBack, Asia Pacific’s leading shopping, rewards and payments platform. This collaboration will benefit over six million shoppers across the nation, offering them the opportunity to earn cashback rewards and enjoy exclusive promotions from Shopback at any retail outlet powered by GHL.

Through GHL’s consolidated payment options, which power numerous terminals across various businesses, shoppers can now enjoy greater value and purchasing power by earning rewards through ShopBack. Users simply need to flash the QR code via the ShopBack app at participating retail outlets for them to scan, and make a payment, in order to receive the cashback rewards. Additionally, users can also browse in-store promotions on the app before making a purchase.

Kevin Lee, CEO of GHL Malaysia, said, “As Malaysia and the ASEAN region's largest electronics payment provider, GHL’s partnership with ShopBack leverages the strengths of both parties in a win-win scenario that empowers both merchants and shoppers alike. For shoppers, the appeal of spending more leading to them earning more can be a powerful motivator. As such, while consumers enjoy a more rewarding shopping experience, merchants also benefit from increased in-store spending and customer retention.”

Vincent Wong, General Manager of ShopBack Malaysia, added, "GHL has been transformative in changing the payments landscape in Malaysia. ShopBack, the region's leading shopping and rewards provider, partners with top brands across categories such as fashion, electronics, groceries, and lifestyle. Together, we will enhance the overall shopping experience for Malaysian consumers, enabling them to not only earn cashback, but also easily offset payments with their cashback earned. This partnership also offers merchants a powerful marketing solution to attract and retain high-value customers."