FEATURE: GHL THAILAND AND UOB TO ADVANCE DIGITAL PAYMENTS AND EMPOWER BUSINESSES

Celebrating its 30th Anniversary this year, GHL Systems Berhad (GHL), headquartered in Malaysia, stands as a pioneering force in advancing the expansion of digital payments. Listed on the Malaysian stock exchange, the Group has expanded its reach into Philippines, Indonesia and Australia, while maintaining a steadfast presence in Thailand for over 15 years. Under the leadership of Mr. Prinya Jinantuya, CEO of GHL Thailand, the company continues to drive the expansion of the payment business. Leveraging technology, expertise and a talented team, GHL enhances the payment landscape in Thailand by offering integrated Electronic Data Capture (EDC) device services, online and e-commerce payment solutions, and tailored software systems accommodating diverse payment methods.        


GHL Thailand's EDC machine is an All-in-One payment terminal, accepting Visa, MasterCard, UnionPay, JCB, Amex, various e-wallets and QR payments such as Thai QR, TrueMoney Wallet, LINE Pay, ShopeePay, Lazada Pay, Alipay, and Alipay+, both domestically and internationally. It also supports electronic wallet payments from key tourist nations, which includes China, Singapore, Malaysia, the Philippines, Indonesia, and South Korea. With over 10,000 merchant service locations now accepting credit and debit cards, GHL Thailand effectively meets the evolving needs of businesses in diverse sectors such as food and beverage, restaurants, retail stores, and hotels, especially in prominent tourist destinations.


In the previous year, GHL Thailand took significant strides in innovation by successfully engineering software for its All-in-One EDC machine, facilitating effortless processing of credit card installment payments for six prominent banks in the country. Additionally, GHL Thailand introduced QR payments for LINE Chat, offering a convenient QR code payment channel through the popular messaging app LINE. Collaborating closely with key partners like UOB, GHL actively contributes to steering business operations within the UOB BizSmart platform. This initiative offers a diverse array of business management solutions selected by the bank from its business partners in an effort to reduce costs, save time and enhance managerial efficiency, aligning with the broader objective of preparing small and medium-sized enterprises (SMEs) for the transition to a cashless society — an essential focus for the ongoing year.  



According to Mrs. Sayumrat Maranate, Executive Director, Country Function Head of Business Banking, UOB Thailand, GHL is one of the leading payment solutions provider in ASEAN, providing All-In-One payment service through its EDC machine. GHL’s solutions can support all types of payment methods from credit cards, debit cards, QR codes, and popular domestic and international e-wallets. Moreover, GHL Thailand offers dedicated support from a team of experts, assisting with card acceptor installation, approval procedures, and post-purchase assistance for UOB clients.   We are confident to offer GHL's solutions on UOB BizSmart, a suite of digital solutions designed to empower SMEs to operate with greater efficiency in today's competitive digital landscape.

The bank primarily promotes GHL Thailand's services to SME businesses focusing on B2C services (Business-to-Consumer) such as restaurants, cafes, beauty salons, spas, retail stores, hotels, and tourist shops, serving both local and international customers due to demand for different payment options. GHL's All-In-One solution allows our customers to accept all kinds of payments in one device, thereby helping to improve sales and minimise risks from cash payment. Customers with bank-approved EDC devices can also enhance the positive reputation to their businesses.

 “Business owners who installed GHL Thailand’s EDC machine have expressed their satisfaction and  considered it an indispensable tool for optimising business operations, facilitating different payment options, and supporting back-end operation efficiently. The machine can submit transaction reports with details of all payment collection which significantly help to reduce errors and ensure safer payments.” said Mrs. Sayumrat  

Responding to the encouraging feedback, GHL Thailand and UOB are set to continue their collaboration, supporting businesses through various avenues. In addition to card swiping machines, the bank aims to offer payment solutions via alternative channels, including Payment Gateways for e-Commerce and QR Payments generated through LINE official accounts. These efforts aim to enhance accessibility and convenience for businesses and customers alike.

Furthermore, GHL Thailand is actively innovating its devices by introducing Digital Sales Slips, accessible through QR Code scanning on mobile phones, aiming to reduce paper usage. This initiative aligns seamlessly with UOB's digital transformation vision, encouraging SMEs to contribute to waste reduction and mitigate chemical residue accumulation in the environment. Embracing sustainable business practices has become a crucial trend within the business community, emphasizing the importance of environmental consciousness.  

Mr. Prinya further underscored the importance of GHL Thailand's ongoing commitment to advance new payment options for both the online platform and All-in-One EDC machines this year. To better serve SMEs, strategic plans are in place to enhance EDC machines into comprehensive digital services beyond payment acceptance. This includes integrating a Point of Sale (POS) and payment receiving system into a single device. Additional features will include a CRM system for loyalty points accumulation and redemption, along with a QR code system for meal ordering.  

GHL Thailand’s All-in-One EDC machine stands out for its capability to integrate all sales and payment systems into a single device. The company is poised to achieve a projected growth in its operating results this year, marking an anticipated increase of more than 100% from the previous year. This growth mirrors the collective expansion of the ecosystem, including supply chains and its partners.  

Article and photo credits: BrandAge Magazine  

Source: https://brandage.com/article/38546